typography • Illustration • merchandise

Memories in Margate, a staple of the Jersey Shore dating back to 1972, was reimagined under new ownership in 2024, blending its iconic past with fresh coastal vibes. What was once the beloved brainchild of Jerry Blavat, Margate’s own “Geator with the Heater”, has been lovingly revived as a modern-day gathering spot.

By day, guests can unwind with a full dinner menu and beachside-inspired cocktails. By night, the energy turns up with live DJs, an outdoor tiki bar, and a dance floor that keeps the party going well into the evening.

Through Craft Concepts Group, I was able to reimagine the menus, merchandise, and marketing for this beloved Margate Bar

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typography • Illustration • merchandise

UPTOWN BEER GARDEN

THE ELEPHANT